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WGL48: Matt Ruedlinger, Matt is Founder and Triple R, with Shawn Sudershan Chhabra

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As Founder and CEO of the marketing firm Triple R Marketing, Matt has been described as “highly creative with an unparalleled understanding of service”.

With over 20 years’ experience in Marketing and Sales, Matt has helped small-local businesses and brand-name Fortune 500 companies alike become leaders in their industry. He has worked alongside world-renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high-profile events such as the Sport Emmy Awards.

In this Episode, you will discover that Matt and Shawn, both are the biggest fans of a wonderful coach, mentor and person, and she is, Jaime (Tardy) Masters (Best Selling Author and Business Coach at The Eventual Millionaire)





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Matt’s vision of Triple R Marketing is key to his core belief and operating principles, driving him to create distinguished customer experiences, “Customer experiences are not planned based on data, they happen when you empower the right people who love what they do, and I love what I do.”

As a leader in the industry, Matt has been asked to speak at wide range of organizations including, but not limited to, Hamilton Co Sports Summit, International Association of Venue Managers, Indiana State Fair Association, and the Sports Indiana Education Session on topics of search engine optimization, social media, and customer experiences.

Customer experience is integral to his work. He believes satisfied customer are not a level of success, as being satisfied is the bare minimum we will accept in today’s social world. With this customer-centric business philosophy, business acumen and commitment to rapid, reliable results he and his staff have retained over 96% of his customers.

He is also a successful serial entrepreneur. For years, Ruedlinger had given his clients Joan’s Caramels on their birthdays and was met with tremendous positive response. Clients loved the personal touch of receiving caramels and Ruedlinger was able to form many friendships through his sincere gesture. The homemade caramels quickly became a key part of Ruedlinger’s business. When he got word that the store was closing, the entrepreneur in him kicked in. He knew he had to reach an agreement with Fischer to keep the caramels available for everyone. In January of 2016, Ruedlinger took over as the new owner of Joan’s Caramels. Having the ability to brand products to put the caramels in, has added an additional layer to set Triple R Marketing apart from their competition. He also developed an app called Fanvious that allows food and merchandise to be delivered to your seat while at a sporting event or concert. With the success of the app he has been featured on the weekly television program Inside Indiana and also spoke at the IAVM 2015 Arena Management Conference on the ‘New Technology for Improved Fan Engagement.’

When Matt is not at the office or traveling for work, he continues to wear or buy anything to do with Superman. He is a devoted marketing nerd that enjoys running, superhero movies and vacation with his family.

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